You open a hotel, people book, they check in, they leave. That’s the deal. And sure, on paper, that part happened. More than 5,000 bookings in the first year is a solid start by any standard. No complaints there.  But bookings don’t really mean much on their own. They’re easy. People come and go all the time. What’s not that normal, and what we didn’t fully […]

There’s something that happens to us when we leave our city… and lately we’ve been thinking about it a lot.  And it’s not the typical “travel is nice” thing. It’s something more specific. Like we relax, but not in a physical way more in our heads.  It’s like… we stop being so constantly aware of ourselves.  Because yeah, you’re away, you don’t know anyone, no one has a pre-made idea of who you are… and without even noticing, you just lower your guard a bit. And that, at least for us as queer people, brings a lot of peace.  Because even if you have your own space and your people, there’s always this slight feeling of being “on.” Reading the room, the people, how you’re coming across, how you speak… it’s subtle, but it’s there.  Like a radar we don’t even question anymore.  And when we’re away… that radar doesn’t disappear, but it definitely quiets down. And suddenly you’re just talking to someone without overthinking how you’re being perceived. Or you’re in a bar and you just… care a bit less about everything.  And you feel more like yourself but without […]

The Mediterranean has always moved to its own rhythm. A cadence that doesn’t impose itself, but arrives with the light, the sea, and those days that somehow feel a little longer.  In April, Axel Beach Ibiza reopens, bringing back the most iconic sunsets over the bay of Cala de Bou, where the hotel sits. That golden sun will once again […]

From this week on, bookings are open for Axel Beach Creta. A new Axel destination. No fireworks.  Crete has always been there. History, sea, warmth that doesn’t push. A place that doesn’t need to change to belong.  Axel Beach Creta is a space designed for rest. To feel comfortable in your own skin, no explanations are needed.  This is not a hotel to rush through. It’s a place to turn the […]

A few weeks ago we were in València. And it wasn’t random.  València is at an interesting point. It doesn’t need to prove anything. It just happens.  Axel Hotel València opened in November. Since then, it hasn’t stood still for a second.  People walk in and don’t rush to leave. Eyes meet without trying. Spaces stop being spaces. They become excuses. Being there that week was more about observing than producing. More listening than directing. More feeling than explaining.  We didn’t go to impose […]

The quick guide you need this very Christmas if time has caught up with you. How to survive the holidays and still enjoy a very happy ending to the year. Valencia, Barcelona or Madrid.Or all three — turn it into a triple getaway. Barcelona takes the crown as European Christmas Capital 2026. And speaking of capitals… who hasn’t felt the real magic of strolling […]